Apple Plans Ad-Backed Music Service
Apple is reportedly moving full speed ahead with its plans for an ad-supported streaming radio service. That means intensifying talks with major music labels, and figuring out how to share ad
revenue, Bloomberg reports. “A deal could be reached by mid-November, with Apple starting service in the first three months of 2013,” it reports, citing sources. Both Apple and record
companies are being driven by a decline in music downloads, and a need to create new ways for customers to discover and buy music.