How Landing Page Improvements Increased Sales
Anik Biswas tells us how Kaya Skin Clinic improved appointment bookings. It began with testing the site's landing pages and the conversion rate. Overall, the rates were lower than average. It took about 45 days, but the site managed to add social media integration and increase conversion rates by 70%. He explains how changing the call to action and tweaking other features helped to improve the site's performance.