Why 'E' In SEO Should Reflect Experience

Econsultancy, Thursday, November 1, 2012 1:23 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Tags

Ben Potter would like to change the meaning of "E" in SEO from engine to experience, so the description would read search experience optimization, rather than search engine optimization. A subtle change, he admits, but the movement toward making it a better experience for searchers reflects the change. Optimizing the customer experience should lead the requirement to optimize the content for search engines. He tells us why experience matters, how SEO fits in, and how it all supports a customer-focused approach.

Read the whole story at Econsultancy »

Be the first to comment on "Why 'E' In SEO Should Reflect Experience"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives