Around the Net

What Marketers Should Know About Russia

Konstantin Pinaev, Moscow-born head of co-creation at Thinktank, has compiled a list of 10 things marketers should know when mulling the Russian market. Some items: brands, as we understand them in the West, did not exist in Russia until the early 1990s. Thus, the world of brands is dynamic, heritage is often slender, reputations aren't established and consumers are fickle. He adds that many people will be surprised by just how strong local champions can be. 

Read the whole story at Brand-e.biz »

Next story loading loading..