Tips On How SEO, Paid Search, Display Work Together

Larry Kim gives us five tips on analyzing $1 billion in AdWords budgets. He explains that by understanding the paid-search side of the Google search engine results page, marketers can analyze and anticipate trends in organic search. To do this, Kim tells us how to view the global average cost per click for each sector, such as finance, to integrate cause and effect into the equation, as well as how the Google Display Network can complement SEO efforts.


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