Jumping Into Email Marketing

A study from Blue Kangaroo suggests 40% of consumers like gettting a large amount of marketing emails weekly. The study notes that 35% of consumers said they are "very interested" in receiving emails from their favorite brands, followed by 54% who feel they get the right amount. Some 35% said they made use of a coupon that came in an email within the past week, and 33% within the last month. James Dohnert provides a link to the study that would seem more complete if only it analyzed the percentage of click-throughs to the brand's site or landing page, or to a search engine to look for specific items.


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Tags: email, search
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