Google's Personalized Search Toward Obama, Romney

The Wall Street Journal reports its analysis on Google's universal search technology found a discrepancy in personalized search query results Google serves up on Obama vs. Romney. It appears that Google "often customizes" results of people who recently searched for information on "Obama," but not "Romney," similar to the way search engine users might search on words like "iPhone," "sports," or "health." In the test "Obama" served up in future search results, "Romney" did not. The WSJ said it tested search topics from Iran to Medicare.

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