If current trends persist, Apple could soon control less than 50% of the tablet market for the first time. In the third quarter of the year, Apple’s iPad held onto a 50.4% share of the market
-- but lost 9.3 percentage points since the second quarter -- according to the latest estimates from IDC. Eating into Apple’s dwindling tablet dominance, as The Next Web notes, is increasing
competition from Samsung, Google, and, most recently, Microsoft.