How To Optimize eCommerce Sites

Search engine optimization for e-commerce Web sites is more difficult than for blogs or simple five-page company Web sites, because the continual need to change content can create several problems, according to Sean Work. He describes seven common SEO errors and provides suggestions on how to tackle each. For example, using product descriptions verbatim from manufacturers creates duplicate content on the retailer's site. Instead, always create unique content and descriptions.

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