Online Coupons Come To Shoppers

The New York Times takes a look at coupon Web site RetailMeNot, and its efforts to offer coupons for mall shoppers via their cellphones. “The idea is the same as the paper coupons that people used to clip out of newspapers,” NYT reports. “But now they are delivered by RetailMeNot’s new iPhone app … when a shopper walks near one of hundreds of malls across the country.” For the program, RetailMeNot has partnered with over 275 merchants, including Target, Macy’s and J.C. Penney.

Read the whole story at The New York Times »
Tags: coupons, online
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