Why should Facebook be afraid of George Takei? Well, the former "Star Trek" star has a big following on the social network, and, in a forthcoming book, he calls out its page-filtering model. At
issue is Facebook’s EdgeRank algorithm, which filters page posts to varying degrees based on the amount of advertising owners are willing to buy on the site. While “complex and
wonky,” Wired warns that the issue is an important one for Facebook to resolve with page owners.