Why "Influencers" Are So Misunderstood

Tech Crunch, Monday, November 12, 2012 12:38 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing

What’s the problem with social media measurement? Writing in TechCrunch, Dr. Michael Wu, principal scientist of analytics at Lithium, counts the ways. “Social media engagement is primarily based on conversations and personalized interactions that are difficult to scale,” he explains. Worse still, social strategies often hinge on “influencers,” whose actual influence is quite difficult to measure.
 

Read the whole story at Tech Crunch »

Be the first to comment on "Why "Influencers" Are So Misunderstood"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

>> Around the Net In Online Marketing Archives