Facebook To Favor "Engaging" Comments

Mashable, Tuesday, November 13, 2012 11:05 AM
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In an effort to increase user engagement, Facebook is testing a new comments format on brand and subscriber pages, which highlights comments by popularity. “We are testing a new format for comments on Page posts,” Facebook said in a statement to Mashable. “As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post.”



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