How Facebook Is Reshaping The Web

Still confused about the controversy surrounding Facebook charging page owners for access to users who have already “liked” their pages? founder Dalton Caldwell is here to help. “I believe this debate is missing the big picture, and what we are in fact witnessing is the unfurling of the full-fledged Facebook business model,” Caldwell blogs. “Facebook is showing us how they will cross the chasm from low-CTR low-CPM ad-units into what investors have been waiting for … a Facebook analogue to Google Adwords.”

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