What Makes Men Click 'Buy'
Paul Rouke identifies and analyzes eight behavioral traits of men that translate into search and online shopping habits. He provides a description of traits and causes as well as tips on how to encourage conversions, yet most of the traits also apply to women. The traits cover a range of situations, including why men close browsers to back out of shopping carts and discontinue transactions. Overall, men are quicker to make a purchase if the price and description meet their needs.