Optimizing Tips For Mobile Paid-Search Ads

Search Engine Journal, Monday, November 19, 2012 2:58 PM
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McKay Allen serves up tips on optimizing mobile paid-search ads, focusing on a few best practices for mobile paid search. He takes us through optimizing ad copy, driving calls, integrating AdWords extensions, setting up keyword strategies and dayparting, and perfecting and testing landing pages. Allen also highlights the importance of bidding for position in mobile search engine results.

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