Cuban Picks Fight With Facebook

NBC, Monday, November 19, 2012 12:07 PM
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When executing their social media strategy, Mark Cuban thinks brands and companies should put Facebook on the bottom of their priority list. The problem, according to the Dallas Mavericks owner, is Facebook’s new emphasis on improving user engagement. “Defining engagement by clicks, likes, shares, unlikes and reporting works for Google’s search engine,” Cuban blogs. But, “I don’t believe it works for a social network.”

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