Twitter Tweets Influence On Purchases

What is the effectiveness of retail tweets on Twitter? The social site hired Compete to find out. It turns out that Twitter users who see a retail tweet are more likely to purchase that company's product or services. In fact, 39% of Twitter users who saw retail Tweets made a purchase from a retailer's Web site. And the more tweets they saw, the more likely they would at least visit the retailer's site, and then make a purchase.

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