Former Google Webspam Team Member Provides Insight

A discussion between Jayson DeMers and former Google Webspam team employee Andre Weyher reveals how the Google team operates and what they look for in regard to inbound link profiles. The article provides insight on how search engine optimization experts should view guidelines. The two talk about Google's process for applying penalties to Web sites based on inbound link profiles, how Penguin determines the domains to penalize, and what is the best way for a Web site to recover from a penalty.

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