Ikea Catalogue Gets Interactive Makeover

Swedish furniture retailer Ikea has launched its first-ever interactive seasonal catalogue, just in time for the December holiday season. The 31-page catalogue, entitled ‘Celebrate Brilliantly’, features a mix of video clips, interactive ‘style solutions’, as well as social media integration. It offers the ability to ‘pull down’ a virtual window shade to change the look of the digital room and each item offers detailed information on the name and price of the item, as well as the option of adding to a shopping list.

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