Subscription Or Piecemeal Fee? Depends On Where

Many content and service operators have settled on the subscription model with which to charge online. That model isn’t new; it’s been practised by cable TV services for years. But adoption is uneven, and identifying different markets’ existing proclivity toward subscribing is important for any globally-minded operators considering new product launches. So this data showing Europeans’ varying receptiveness to subscription is interesting.

Read the whole story at PaidContent.org » Recommend (1) Print RSS