The Problem With Federated Media
Business Insider, Monday, November 26, 2012 11:42 AM
Federated Media has lost its way. That’s according to a story in Business Insider -- which was once the crown jewel of FM -- by Alyson Shontell, who used to work directly with the ad network as Business Insider's sales planner. Founded by John Battelle as an alternative to commodity ad sales, FM “has drifted from its original vision of upending the established advertising order, getting into the very business of commodity ad sales that it hoped to replace,” according to Shontell.
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