The Relationship Between Content, Search, And SEO
The confusion over direction when it comes to content marketing and search engine optimization got Andy Betts thinking about trying to clarify a few tactics for marketers who rely on older tactics to merge the two. Yes -- marketers have relied on content for years to attract searchers to sites, but the growth of social media, perception of search marketing, and changes in Google Algorithms continue to raise the value of content. As Betts writes, anyone can create content, but marketers must consider how it works across channels. He provides tips on how to view content and integrate it across desktop, mobile and offline.