The Relationship Between Content, Search, And SEO

Search Engine Watch, Tuesday, November 27, 2012 1:58 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Tags

The confusion over direction when it comes to content marketing and search engine optimization got Andy Betts thinking about trying to clarify a few tactics for marketers who rely on older tactics to merge the two. Yes -- marketers have relied on content for years to attract searchers to sites, but the growth of social media, perception of search marketing, and changes in Google Algorithms continue to raise the value of content. As Betts writes, anyone can create content, but marketers must consider how it works across channels. He provides tips on how to view content and integrate it across desktop, mobile and offline.

Read the whole story at Search Engine Watch »

Be the first to comment on "The Relationship Between Content, Search, And SEO"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives