SEO, Ecommerce Require Trust

MarketingSherpa, Thursday, November 29, 2012 2:05 PM
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David Kirkpatrick shares a case study -- a 30-day test run by ModernCoinmart on its ecommerce Web site -- where the company added a trustmark to give visitors who were thinking about making a purchase peace of mind. That's all it took to boost traffic and increase conversions. Kirkpatrick takes us through the changes and the results.

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