"Dear Bing Ads," Eric Couch writes in a letter to Bing ads. In it he asks for a little simplicity and many more nuance features. If he had been sending a wish list to Santa Claus for Christmas it would look something like this: on the first day of Christmas I would like my paid-search ad platform to bring me one higher keyword limit feature, two triggers to detect duplicate keyword content, several improvements in match-type statistics reporting segmentation, and the option to sort by destination URL.