Local and mobile, the two buzzwords for 2013, will drive more businesses online with hope of getting found. Rand Fishkin highlights local citations and provides tips on identifying and using resources for local search engine optimization. He explains how local listings use a different algorithm, and that they are made up of structured and unstructured citations. Other local data points being used include reviews, geography, business name, and links. These signals determine local rankings in search engine queries. He provides tips like using broad categories, reviews and more.