How To Evaluate Link Audits

Search Engine Journal, Monday, December 10, 2012 4:53 PM
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Becoming consistently more effective when it comes to large-scale link audits isn't easy, but Alan Bleiweiss serves up some tips that help marketers recognize when they have identified bad links. He guides us through the use of Excel, provides insights in thinning the data and sorting through links to identify patterns, and explains the concept of Link to Root ratio and why he believes it can help.

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