What Most Marketers Don't Know About Bing's Augmented Reality Team
The engineers of Microsoft's Bing have been working on more than building a better search engine. Mary Jo Foley reports that an augmented reality (AR) team inside Bing is building both an AR framework and AR applications that will ship on Windows 8 tablets and other devices. The team is working on apps like camera tracking, visual and audio recognition, and optical character recognition and translation. Perhaps they will share the technology with the Xbox 360 team.