Facebook this week is officially rolling out its new ecommerce platform, Facebook Gifts, to all U.S. consumers. And, “just in time for gift-giving season,” WebProNews notes. Initial
gift categories include Food & Drink, Wine, Home & Kitchen, and Baby & Kids. The service, which was soft-launched in late September, features about 100 retail partners, as well as virtual
subscriptions from Hulu and Pandora.