With an engaging presentation, UM tells
how it created a LinkedIn community of “informed elites” to grow awareness of a Norwegian energy company. The forum, paired with an online tool developed by respected media partners
providing a visual guide to energy needs, attracted the attention of influencers, 30% of whom were at the CEO level. It even garnered comments from competitors! With 19,000+ members and an average of
2.14 comments per user, it’s no wonder Statoil’s business has doubled.