Business Media: Colle+McVoy, WinField - Answer Plot, Giant Farmers

BusinessMed-ColleMcVoy.jpgFarmers are generally out in the middle of “nowhere,” so the challenge is how to reach them. Media choices are few. The agency’s goal was to create a new medium to reach a coveted trade show audience. Enter an artist, who created 22-foot-tall hand-painted giant farmers with an accompanying billboard in a cornfield alongside a freeway in Ames, Iowa, the primary route to a trade show. The result: 12,039 unique farmer attendees, representing nearly 14 million acres.

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