Radio: Bailey Lauerman, CommunityAmerica Credit Union/Membership, Escape

by , Dec 28, 2012, 1:22 PM
  • Comment
  • Recommend

Throwing out “your mother’s media plan,” the agency turned to a local radio group whose on-air talent was willing to advocate the credit union, being members themselves. On-air testimonials paired with cross-promotions between the union and the DJs via social media drove engagements, leading to events and a four-week promotion inviting “escapes” not only from “your bank” but also from other unpleasant things. Results: a 47% increase in account openings, nearly doubling pre-campaign goals.

Be the first to comment on "Radio: Bailey Lauerman, CommunityAmerica Credit Union/Membership, Escape"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Media Magazine Supplement Articles

» Media Magazine Supplement Archives