An historical miniseries about warring gun-shooting families in Appalachia? The easy brand is "Hatfields & McCoys". But History, the channel of all things Americana, needed more -- looking to branch out of its non-scripted reality success. So here is a vintage sounding song in a music video set amongst vintage-looking footage in TV promos. The miniseries debuted with the largest ratings in cable history -- an eye-opening 14 million viewer level which continued the next two nights.