Mobile Media: Kontera, P&G/Olay/Facial Hair Removal, Olay Facial Hair Remover
To give Olay's new Facial Hair Remover the full-on tablet treatment, Kontera turned to Tapestry. A "full-page tablet experience" is how the agency describes it, but that undersells its charms. What Tapestry does, better than many preexisting tablet apps, is blend curated content with advertising/marketing and other brand assets. For the Olay Facial Hair Remover, users could unearth a wealth of full-panel content with a single corner-swipe. In this instance, it was all about the technology.