Media Plan: PHD, Google, Google Fiber

by , Dec 28, 2012, 1:14 PM
  • Comment
  • Recommend

PHDGoogleWhen Google chose Kansas City to launch its fiber-optic high speed Internet and TV, Google Fiber, PHD was created an integrated media plan to create a campaign that appealed to Kansas City residents. By using TV, radio, out of home, cinema, digital, mobile and experiential media, PHD crafted a successful media plan that qualified 180 neighborhoods out of 202 to qualify for the Google Fiber service, surpassing its initial goal of 120 neighborhoods.

Be the first to comment on "Media Plan: PHD, Google, Google Fiber"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Media Magazine Supplement Articles

» Media Magazine Supplement Archives