Research/Consumer Insights: Roundarch Isobar, The Coca-Cola Company

RoundarchIsobarRoundarch Isobar’s Nowlab built The Bubbler, a HTML5 based data visualizer for Coca-Cola’s senior management team. This social media dashboard pulls from various web services globally and delivers real time consumer emotions. The data is displayed with a nod to the company’s iconic product: a sea of effervescent bubbles. Each bubble, defined as a brand or social media outlet, “pops” to reveal natural user experience, robust charting and easy to understand graphs. This is a most refreshing way to access and understand Coca-Cola’s consumers.

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