Performance Media & Marketing: Blitz Media, Carbonite, Carbonite - David vs Goliath
Carbonite? Something Superman might be challenged by? Far from it. Essentially, it's a cloud-based hard drive for one's computer -- if things should go wrong. For older, sometimes perplex computer consumers, this has been a gimme. Not so much for computer-savvy young consumers. A web-based TV network, Revision3, and some young TV hosts putting their own spin on things. 10 million annual views resulted -- and an redemption offer over-delivered two and a half times.