Performance Media & Marketing: Blitz Media, Carbonite, Carbonite - David vs Goliath

CarboniteCarbonite? Something Superman might be challenged by? Far from it. Essentially, it's a cloud-based hard drive for one's computer -- if things should go wrong. For older, sometimes perplex computer consumers, this has been a gimme. Not so much for  computer-savvy young consumers. A web-based TV network, Revision3, and some young TV hosts putting their own spin on things. 10 million annual views resulted -- and an redemption offer over-delivered two and a half times.

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