Outdoor Media: Colle+McVoy, WinField - Answer Plot, Giant Farmers

AnswerPlotSometimes, bigger is better. To reach farmers, potential customers who use WinField Answer Plots for agronomic information, the agency went mural. Two 22-foot tall art works, hand-painted mega-farmers, appeared in an Ames, Iowa cornfield, the main route to the company’s trade show. Think Grant Wood on steroids. The clear message — WinField thinks big — clicked. The tactic spoke to rural audiences, helped produce 12,039 unique farmer attendees, representing nearly 14 million acres.

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