Interactive Enhanced TV: BrightLine, Dr. Pepper Snapple Group, The Dr. Pepper Ten Shed
The Dr. Pepper Snapple Group partnered with BrightLine to design a campaign for Dr. Pepper TEN aimed at males between ages of 25 and 34. It ran 13 weeks across DirecTV, Dish Network, and Xbox. Consumers accessed chambers to search for coupons and downloadable content. Viewers spent on average four to six minutes engaging with games. Spots generated 1.67 million visits. The campaign received nearly 2 million game plays and more than 88,000 coupon requests to try the new drink.