Interactive Enhanced TV: Cablevision, North Shore LIJ Health System, North Shore LIJ Health TV
The
North Shore LIJ Health TV campaign and interactive applications provided click to call and request for information features on iQ TV's Channel 616. Through an overlay on the screen serving up North
Shore's commercial, the RFI allowed consumers to request an immediate call from the brand. The interactive applications allowed viewers to find out more information about medical research, advanced
care, such as cardiology, open-heart surgery, oncology, bone marrow transplants and more.
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