Communications Channel Plan: HBO, HBO, Boardwalk Empire Season 3: Integrated Campaign

by , Dec 28, 2012, 12:25 PM
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CommChanPlan-HBO.jpgFor “Boardwalk Empire’s” season 3 premiere, HBO developed creative that featured main character, Nucky, as the audience had never seen him before, promising a season filled with dramatic tension and action. Through a traditional media campaign that included print, TV, radio, outdoor, search and digital, innovative promotions were the main thrust of the campaign. In one of the main features of the campaign, HBO partnered with Atlantic City casinos and hotels to offer Boardwalk-branded packages and VIP screening events across town.

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