Communications Channel Plan: History, History, Swamp People Season 3: Integrated Campaign
“Swamp People” is one of the top shows on cable, but the level of buzz around it didn’t match its high ratings. For season three, History wanted to break out the series with views and press to raise the overall awareness. The comprehensive campaign used several communications channels to generate high-profile bizz, get local and national media coverage, as well as celebrating the show while positioning the network as a destination for relatable characters and quality storytelling. These efforts drove premiere viewership up 20 percent over season two.