Creative: Fallon, IFC, Bunk

Creative-Fallon.jpgIFC's "Bunk" is a game show that's less a game show than a showcase for the quick-wit comics who appear on it. Given the quirkiness of the show - not to mention the sub-$500,000 budget - Fallon chose to market it in a similarly unconventional manner: By filming senior citizens watching "Bunk" and attempting, usually unsuccessfully, to make some sense of it. Thus a killer tagline was born: "They don't get it - you will."

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