Creative: Huge, Target, Target Wedding Campaign
The Target wedding catalog has long been a favorite of brides- and grooms-to-be. But until Target hired Huge to "reimagine" it online, it had never generated that much traction in the digital space. Huge tapped a handful of lifestyle photographers to shoot six couples in the throes of enjoying all that Target has to offer, everything from traditional gifts to camping gear. One part inspirational and one part practical, the campaign reasserted Target's creative daring in the digital space.