Online Media Video: MEC, Dreamworks Animation & Paramount Pictures / Madagascar, 3 Madagascar 3 Innovid Video Campaign
To be fair, MEC had great material to start with for this campaign - clips from a popular film. But what really works is the humor and fun. It’s just hard to resist hitting that “fire cannon” button to to watch an animated zebra fly towards you. This campaign excels in taking already strong creative and bringing it to another level.