Branded Entertainment: Carat, P&G -- Bounty Bounty, Muppets Dinner Party

BrandedEnt-Carat-Bounty.jpgThe brand aimed to connect with busy moms with kids not necessarily thinking about the latest innovations in paper towels. That same thinking drove P&G's brand Bounty to partner with Disney and the Muppets to create three custom vignettes that communicated the ability to clean the mess with less. The branded entertainment strategy delivered 11 million digital impressions, 15 million social impressions, more than 11000 video likes, 4.7 million gaming impressions, 1.2 million YouTube video views.

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