Radio: Havas Worldwide Chicago, Cracker Barrel
The Handcrafted by Cracker Barrel Old Country Store radio campaign was created as a way to deliver news and information about the Cracker Barrel brand and offerings. The Cracker Barrel spots
feature a host with a group of players acting out scenes to support the particular message. Instead of using ordinary actors to fill the roles, they partnered with local Community Theaters from the
towns and regions where stores were located. Partnering with local community theaters set this radio campaign apart, making it more authentic, local, handcrafted and a
lot more interesting.