SEO Writing, Editing Tips

SEOmoz, Monday, December 24, 2012 12:17 PM
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Many search engine optimization professionals find they must write and edit their own copy. Erica McGillivray serves up some tips for those who do it all. Many are found in journalism 101. Start by finding a style and incorporating it into your own. Use an active voice versus a passive one to provide descriptions that move the reader along with the content. And use short sentences. Get directly to the point.

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