Marketers Reveal Priorities And Views On Search

Econsultancy, Monday, December 24, 2012 12:18 PM
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Kenshoo asked more than 300 marketers in the United Kingdom about their priorities and views on search. Some of the things learned include how mobile search delivers benefits, how Facebook augments search, and influences from social sites like Twitter. The study also analyzes what search engines U.K. marketers prefer, paid-search budgets and effectiveness of SEM toward meeting key business goals, and how brands are integrating search marketing into their overall budget.

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