How To Determine A 'Good' CTR

Of course there's no easy answer, but Lisa Raehsler analyzes a commonly asked question in paid-search advertising: "What is a good click-through rate?" She defines the concept and tells us about the differences in channels such as search and display before explaining how several factors -- from audience and targeting to type and offer -- can influence the rate. 

Read the whole story at ClickZ » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.